Kriti Mehrotra
Born on March 21, 2003, in Lincolnshire, United Kingdom, to Anne and Andy Pulling, Abbi Jo Pulling developed an interest in motorsports from a really young age. Her father was a motorbike endurance racer, so seeing and being on the paddock with him heavily inspired her, that is, until she wished to be on the tracks herself every weekend. In fact, as per Netflix’s ‘F1: The Academy,’ she used to ask her father how long she could be there, to which he used to respond until it was sundown or the fuel ran out, and she always practiced until both had happened. Therefore, of course, it’s no surprise she has long established a career in this field.
How Did Abbi Pulling Earn Her Money?
In 2011, when Abbi Pulling was merely 8 years old, she first began racing in karts, just to go on and begin competitively racing less than two years later. She actually made her debut in the Little Green Man Series (LGM) as an IAME Cadet (class for ages between 8 and 12) before going on to race in the Trent Valley Kart Club too. The following year, apart from LGM, she also began dabbling in the Kartmasters British Grand Prix as well as the Super One Series, the latter of which is where she really honed her skills. From 2014 to 2018, she became a staple in the world of Super One leagues, all the while trying her hand in different circles, too. In 2016, she was a runner-up in her class in the series, but the very next year, she crossed the threshold to become the British Champion.
Abbi also managed to defend her title in the 2018 season after winning the ABkC ‘O’ Plate series in 2017 and managing her studies. The two-time British Championship winner knew her family didn’t have the funds to support her dreams of becoming an F1 racer one day, so she worked harder than most to earn her standing, which started becoming evident in each of her races. All this led Abbi to begin competing in the Ginetta Junior Championship in 2018 under Total Control Racing, but she returned the next year with Race Car Consultants. In 2020, the then-teenager began proving her mettle and made the most of the opportunity she received to compete in the F4 British Championship. She secured 6th position and caught the attention of various teams at high levels, including those in the Formula 4 and W Series.
Abbi continued honing her skills until 2022, when all her hard work and her 4th place finish in the W Series culminated in her landing a spot in the 2-year F1 Academy under the banner of Rodin Carlin. She was in 5th place without a single win or podium at the end of her first year, but in her second, under Rodin Motorsport, she made the podium in all 14 races, winning 9. In fact, she won the Championship with one weekend still to go, all the while also continuing to compete in the F4 British Championship and earning 7th place, making it clear that she definitely has what it takes to go all the way in this industry.
Abbi Pulling’s Earnings and Net Worth
Ever since Abbi’s time at the F1 Academy came to a close in 2024, she’s been on a steady upward trajectory, going from success to success. She’s currently an ambassador for Rodin Motorsport and races for them in the GB3 Championship in the UK. On top of that, she recently took part in a test session for Nissan’s Formula E team at the Jarama circuit in Spain—hinting that a move to the FIA leagues could be on the cards sooner rather than later. With over a decade of racing experience under her belt despite being just 22, it’s safe to say that Abbi has built a solid foundation and has managed to accumulate a respectable amount of wealth.
Her earnings come from a mix of team contracts, potential bonuses based on performance, sponsorships, and other income streams. While leagues like the F1 Academy and the Super One Championship don’t offer prize money—typically awarding medals, trophies, or funded seats instead—Abbi has made up for it through partnerships. She’s worked with brands like Rodin Motorsport, Host Media, My First Alert, Gazing Red2Blue, Bell Helmets, Evtek, Pioneered Athlete Performance, Mountney Ltd., and Town Tools. These sponsorships likely provide her with a steady flow of income and valuable support.
Beyond racing, Abbi, who is managed by Alice Powell Racing, has also collaborated with The Better Diamond on a custom piece and has been growing her own merchandise line to support her career. Her collections—Pullin’9 and Scorchin’9—include bucket hats, caps, t-shirts, and hoodies, priced between £30 and £65 (roughly $40 to $90). She even launched a YouTube channel recently to give fans a behind-the-scenes look at her life on and off the track, though it’s still early days with just two videos uploaded so far.
Taking everything into account—her sponsorships, merchandise sales, collaborations, and the high costs of racing—it’s reasonable to estimate that Abbi Pulling’s net worth is currently around $50,000.
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