Shivangi Sinha
Dumping cardboard boxes is a familiar hassle in homes and businesses alike, especially with the rise of online shopping. From kitchens to warehouses, flattened boxes pile up quickly, and while there are plenty of power tools for wood, metal, and plastic, a dedicated solution for cutting cardboard has largely been missing. Breaking boxes down by hand is time-consuming, messy, and often unsafe. That gap was addressed on ABC’s ‘Shark Tank’ season 17, episode 11, when BoxBlayde entered with a practical solution of a rechargeable, cordless device designed specifically to cut through cardboard.
BoxBlayde: Who Are They and What Do They Do?
Rob Wright brings more than two decades of leadership experience across e-commerce, digital growth, and operations. He was a Founder and Executive Vice President at ReachLocal from 2004 to 2013 and helped scale the company into a publicly traded digital marketing platform. He later founded and served as CEO of Bungalow Clothing between 2013 and 2017, building a high-touch e-commerce styling brand. From 2018 to 2019, Rob was Chief Revenue Officer at Fama Technologies, followed by advisory roles in e-commerce and digital strategy with firms such as Getzler Henrich & Associates and GHValens. Between 2017 and 2020, he also served as President of the Western Colorado University Foundation. Since 2020, he has been the Founder of 214 Central Industries, the parent company of BoxBlayde.
The idea for BoxBlayde grew out of a recurring, real-life frustration. Week after week, Rob found himself breaking down an ever-growing stack of cardboard boxes piling up in his garage. What should have been a quick chore turned into a tedious and sometimes unsafe task, relying on knives or manual tearing. Convinced there had to be a better solution, Rob began exploring ways to simplify the process. To turn that idea into a viable product, he reconnected with former business partner Rick Spitz and John Spitz, both of whom had experience building a custom drone manufacturing business in New Hampshire. As development progressed, Rob also brought in Dan Ginsberg, a longtime friend from his summer camp days and an experienced CEO with supply chain expertise.
The founding team formally came together in October 2020. Over the next two years, they raised capital, built and tested multiple prototypes, and refined the design through repeated iterations. The product launched publicly on Kickstarter in October 2023, with first deliveries reaching early backers in February 2024. Expansion followed quickly, including availability on Amazon by October 2024 and broader distribution partnerships in 2025. BoxBlayde is a purpose-built cardboard-cutting tool designed to break down boxes efficiently and safely. It features a rapidly vibrating blade system powered by dual rechargeable batteries, allowing it to cut through thick cardboard with ease. Interchangeable straight and serrated blades can be swapped quickly, and the blade can be used for other products, like plastic, as well.
Related
BoxBlayde: Where Are They Now?
BoxBlayde is still in its early stages, and its appearance on the show played a key role in boosting visibility and introducing the product to a much wider customer base. The exposure helped the brand reach consumers who regularly deal with cardboard waste but lacked an efficient, purpose-built solution. What sets BoxBlayde apart is its superior performance compared to traditional multipurpose cutting tools. It is designed specifically for cardboard and similar materials, making it significantly faster and more effective, without requiring additional purchases such as disposable batteries, cords, or external power sources.
Each BoxBlayde electric cardboard cutter is built with a powerful 40-watt motor and comes equipped with dual rechargeable batteries, delivering more than two hours of continuous cutting time on a single charge. The patent-pending device is constructed using high-quality components and includes UL-certified lithium batteries. It also complies with safety standards, which reinforces its suitability for regular household or light commercial use. A single BoxBlayde unit is priced at $131.88 and is also available in multi-unit packs of two, four, and six. They offer a BoxBlayde Complete Bundle that brings everything needed in one order, including the BoxBlayde Electric Box Cutter, a 10-pack of straight blades, and a 10-pack of serrated blades. The bundle is priced at $119.98, compared to $148.98 plus $18.98 in shipping if purchased individually. These bundled options often come with discounted pricing, making them attractive for businesses or bulk buyers.
In addition to the main device, customers can purchase optional accessories. A steel BoxBlayde holder is available for approximately $25, while a pack of 10 replacement blades (both straight and serrated options) costs $10.90. The product and accessories can be purchased directly through the company’s website as well as on Amazon. Overall, BoxBlayde stands out as a thoughtfully designed, efficient solution to a common problem. Its focus on safety and convenience makes it a strong alternative to traditional box cutters and improvised tools.
