Shivangi Sinha
Snacking plays an important role in maintaining energy levels and keeping hunger in check throughout the day. However, many people remain cautious about it, often associating snacks with high calorie counts and unhealthy ingredients that can quickly add up. In season 17, episode 18 of ABC’s ‘Shark Tank,’ this was discussed when Don’t Worry was introduced. The brand offers low-calorie, gluten-free meringue cookies designed as a guilt-free snacking option. Light, airy, and flavorful, these treats provide a healthier way to indulge and make mindful snacking enjoyable.
Don’t Worry: Who Are They and What Do They Do?
Don’t Worry was founded by brothers Santiago Arroyo Calero and Diego Arroyo Calero. Santiago began his career after earning a Bachelor’s degree in Business Administration and Marketing from Instituto Tecnológico Autónomo de México, where he graduated summa cum laude in 2004, along with additional studies in marketing at Carleton University in 2002. He went on to work as a Product Manager for Lancôme at L’Oréal from 2004 to 2005, before co-founding Comunicación Universitaria S.A. de C.V., where he served as Commercial Director from 2005 to 2008. In August 2009, he co-founded Don’t Worry and has led it as CEO ever since, while also being part of Endeavor as an entrepreneur since 2015.
Diego shares a nearly identical professional trajectory and educational background, having graduated summa cum laude from the Instituto Tecnológico Autónomo de México between 1999 and 2004 and studied at Carleton University in 2002. He also worked at L’Oréal as a Product Manager for Lancôme from 2004 to 2005, followed by his role at Comunicación Universitaria S.A. de C.V. from 2005 to 2008. This was where the two of them started building something of their own. They co-founded Don’t Worry in 2009 and continue to lead the company alongside each other. Diego has also been recognized as an Endeavor entrepreneur since 2015.
The idea for Don’t Worry began to take shape around 2009, when the brothers started experimenting with recipes to address the growing obesity problem. Determined to create a snack that was both enjoyable and genuinely healthy, they tested more than 600 variations before arriving at their breakthrough product: meringue cookies. These cookies are designed to be extremely light, with just one calorie per piece, while also being gluten-free, fat-free, low in sugar, and low in carbohydrates, making them suitable for a wide range of dietary preferences, including keto-friendly lifestyles.
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Don’t Worry: Where Are They Now?
Don’t Worry offers a clearly structured product line with multiple classifications designed around healthier snacking. The brand features three main types of meringue cookies, each tailored to different nutritional preferences. Their 1-calorie meringues come in four flavors, including the Sweet Escape Combo, which brings together buttery caramel, classic cookies & cream, soft vanilla, and bold cappuccino for $35.99. A standalone cookies & cream four-pack is also priced at $35.99, along with the Sweet Harmony Bundle, which pairs strawberry with creamy vanilla at the same price point. Their 4-calorie meringues are available in another set of four creative varieties: ChocoNut Crush, Double Chocolate Cookies, Mint to Be, and Minty Chocolate.
Each of these multipacks is also sold for $35.99. The zero sugar range includes two options: a 4-flavor pack featuring Cookies & Cream, Caramel, Chocolate, and Hazelnut, and “The Perfect Match ZERO Sugar,” which combines Cookies & Cream and Chocolate, both priced at $35.99. Beyond meringues, the brand also offers quinoa-based snacks, including two bags of Quinoa Bites Chocolate and two bags of Quinoa Bites Chocolate Blueberry, priced at $35.99 each. Smaller packs of two are available for $22.90 for almost all of their products. They can be purchased on their official website, where first-time orders receive 15% off, as well as on Amazon and H-E-B. The website also includes recipes to encourage healthier snacking habits, along with an ambassador program that helps people become part of the larger mission.
.Don’t Worry Snacks marked a major milestone in April 2026, celebrating its expansion into more than 198 HEB stores across Texas, reflecting its growing popularity and retail presence. The brand has also gained support from wellness-focused platforms like Core Lab Pilates, which vouched for its healthier snack offerings. Further strengthening its industry presence, Don’t Worry Snacks participated in the Natural Products Expo West in March 2026, one of the leading trade shows for innovative food and wellness brands, helping it connect with a wider audience and showcase its products.
