Saagar Kote
Netflix’s ‘#Love’ is an Indian romantic drama series that revolves around Tara, the founder and CEO of the dating app Found, who believes that compatibility is the key to a successful relationship. On the other hand, Matthew, an investor and major shareholder in the rival dating platform Find My Bae, believes that chemistry matters more. When the two cross paths, they challenge each other to use their respective apps and see whether either can find a meaningful connection. Their seemingly simple bet also has a business angle, making it more complicated. What begins as a dare becomes personal as they put their own beliefs about love to the test.
Despite building businesses that help others find partners, both Tara and Matthew struggle to figure out their own love lives. The Tamil-language show explores romance and relationships in the digital age, while also commenting on intricate social realities. In the story, Found and Find My Bae play a key role in determining the course of Tara and Matthew’s journeys, often placing them in unexpected situations. SPOILERS AHEAD.
Found and Find My Bae are Imaginary Dating Apps That Have Varying Ideas on Romance
Found and Find My Bae are two fictional apps that reflect certain important truths about the dating world and how corporations perceive romance in the modern age. While Found focuses on compatibility between two people, Find My Bae views chemistry as the bridge between them. These fundamental differences in the two apps’ business philosophies also fuel their rivalry in the story. In the real world, apps like Bumble and Tinder also vary in how they match people and how deeply they seek to understand users. Found takes user feedback extremely seriously and also asks many questions before approving a profile. But Find My Bae makes the sign-up process very easy because it doesn’t really delve into a user’s core beliefs about romance.
Found uses AI to determine compatibility and matches people based on percentages. Find My Bae, while emphasizing chemistry, also understands that it is essentially a space for casual conversations and sex. Found is a startup with a small team seeking investment, whereas Find My Bae is an established company with a significantly larger team. The series doesn’t take a moral stance in its portrayal of the two rival apps, but uses them to explore how difficult the dating market is. Both Found and Find My Bae appear realistic as they have their own flaws. While Found’s AI bases its compatibility prediction on existing user responses, it doesn’t always make perfect matches. Find My Bae sometimes connects users with individuals who don’t respect the personal space of those they match with.
The 2025 Rachel Lee Goldenberg directorial ‘Swiped’ dramatizes the conflict between Bumble and Tinder through the perspective of the character Whitney Wolfe Herd. Similar to the Lily James starrer, ‘#Love’ delves into the conflict between two dating apps from both moral and business perspectives, thereby lending the story greater authenticity and grounding. Both Found and Find My Bae face unexpected challenges in their pursuit of a larger subscriber base, shedding light on the pressures of the corporate world and how they affect individual morality. Most of the narrative’s twists and turns center on the two apps, making them crucial to conveying the story’s themes.
Matthew and Tara are Fictional Characters Who Play a Puzzling Game of Love and Business
Matthew and Tara are the emotional core of ‘#Love,’ driving it towards puzzling debates on romance. The two poignantly imagined characters are extremely different from each other, and also challenge one another in unforeseen ways. Matthew comes from a wealthy family and is a successful investor who knows how to play and control the market. Tara is a self-made woman with deeply held ideas about how true love depends on compatibility, which also influences how she runs Found. As a woman in the corporate space, Tara’s hurdles are very different compared to Matthew’s. She is often asked to compromise her ideals and even agree to changes in the Found app. Tara’s main goal is to achieve a higher level of independence by taking Found to greater heights.
Tara has much in common with Jules Ostin, the CEO character that Anne Hathaway essays in ‘The Intern’ from director Nancy Meyers. Talking to The Hollywood Reporter India, Aishwarya Lekshmi, who plays Tara, said, “I really enjoyed playing this character. She’s trying to navigate everyday life, but she has some swag. She’s smart, but sometimes she makes stupid decisions.. and she has a very complicated love life.” In another press event, the actress opined, “Tara felt closest to the women I know and admire in real life. Playing her was such a joy — she is emotionally layered, ambitious and hardworking; she struggles, she falls, and yet she keeps building, all while trying to make sense of her own love life.” The realism and uniqueness of Tara’s characters stem from the challenges she faces, the choices she makes, and the ideas she promotes.
Matthew has his own concerns to deal with, and views love as a game of chemistry and spark. Tara’s disagreement with his views pushes him to accept her challenge and try finding a genuine match on Found. Matthew also finds it difficult to balance his ambitions with his insecurities, which he keeps hidden. His character arc is a layered one that introduces twists and turns in the story. Arjun Das, who portrays Matthew, added, “What drew me to Matthew was how stubborn he is about chemistry. He’s a hopeless romantic hiding behind a chill guy exterior, and he’s convinced compatibility is just a fancy word people use when they’re scared to take a real chance.” Ultimately, both Tara and Matthew represent the realities of their worlds and drive each other to make choices that alter their views on love.
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