Shivangi Sinha
The pet industry has seen an incredible boom in recent years, with cats taking center stage as the internet’s favorite companions. From designer toys and interactive feeders to luxury litter boxes and stylish carriers, pet parents are constantly on the lookout for products that blend functionality with flair. One particularly creative addition to this expanding market is Frame Your Feline, a company that brings an artistic twist to everyday cat furniture. Featured on season 16 episode 17 of ABC’s ‘Shark Tank,’ Frame Your Feline reimagines cat shelves not just as climbing platforms but as framed art installations for your walls. The concept offers a clever way to blend pet enrichment with home décor, giving cats their vertical space while turning them into living artwork.
Frame Your Feline: Who Are They and What Do They Do?
Kristina Hughes began her journey in the spotlight in 1997 when she was crowned Miss Connecticut USA, launching a career in the entertainment industry. Initially an actress, she quickly expanded her role in the field, becoming a producer and sponsor for numerous creative projects. In February 2012, she took her first leap into entrepreneurship with the launch of ShowBiz Sender, an email marketing service tailored for the entertainment world. Since then, Kristina has helmed multiple ventures, including Holdon Log, a popular organizing tool for performers. She has also served as an executive producer for several children’s programs, such as ‘Trick-Or-Treat Kid.’ Beyond her behind-the-scenes work, Kristina embraced stand-up comedy and founded FancyComedy.com.
It was through their shared passions that Kristina met Brian Vermeire, a fellow entrepreneur and stand-up comedian based in Los Angeles, California. Beyond their careers in entertainment and business, the two also bonded over their deep love for animals, especially cats. As devoted cat parents, they found themselves uninspired by the typical, bulky, and often unattractive cat trees available on the market. After some creative brainstorming, they envisioned something entirely different: a way to elevate feline life and home décor. This led to the launch of Frame Your Feline in March 2019—a brand that blends functional cat shelves with stylish, interchangeable art frames, offering a completely new and chic approach to pet furniture.
Frame Your Feline is a clever and stylish twist on traditional cat furniture, designed to bring functionality and flair into the home. At its core, the product features a floating cat shelf enclosed in a sleek, gallery-style picture frame. What makes it unique is that the art panel inside the frame is interchangeable—customers can choose from a variety of curated designs or even swap them out seasonally to match their home’s décor. The frame and art panel are sold separately, giving pet owners full control over the aesthetic. Additionally, for more adventurous or agile cats, customers can add optional Feline Step Shelves to their order, allowing for a customized experience. It’s where modern art meets modern cat life.
Frame Your Feline: Where Are They Now?
After their appearance on ‘Shark Tank,’ Frame Your Feline saw a noticeable surge in interest and demand. Viewers were instantly drawn to the product’s blend of creativity and practicality. This exposure gave the brand nationwide visibility and turned a clever concept into a viral must-have for design-minded pet lovers. Today, their products are available exclusively through their official website, where customers can explore a range of customizable options. From different frames to wide-ranging art panel backdrops, there’s something for every aesthetic. Frame Your Feline also regularly collaborates with talented artists and designers—referred to as “creatives”—who help bring these imaginative backdrops to life. They have been lauded for making an everyday house item into a fun piece of art that is also loved by the customer’s pets.
The Feline Frame Sets are available in a range of elegant themes designed to suit various home styles, including Gallery Gold, Warm Walnut, Contemporary Silver, Steampunk Black, and Pixel White. Each set is priced at $299.95, allowing customers to choose a design that complements their interior décor. With every frame set, customers receive two complimentary artwork panels, which can be selected from themed categories such as colors, holidays, landscapes, nature, and sports. Bundle options are also available for those looking for a more complete setup. One popular option is The Cat Meow’s Bundle, which includes a frameset, two artwork panels, and two shelves, all for $459.90. Additional bundles with more features are offered as well. Shelves can also be purchased separately, with prices starting at $159.95.
They also play an active role in rescue work and organize “fixing” drives across various communities to help manage the stray cat population and ensure the well-being of felines. Their dedication extends to working with reputable NGOs such as Pasadena Humane, Mission Meow, and others to create a positive impact for cats in need. In addition to their charitable efforts, their work has garnered attention from many well-known publications and platforms, including the Cattitude Podcast, Claws Magazine, and Milo’s CatCon, among others, further cementing their reputation as leaders in both design and animal advocacy.
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