Shivangi Sinha
Hanging art can be surprisingly frustrating as it involves multiple steps like measuring, leveling, marking, drilling, and hammering nails, all while trying to avoid mistakes on your walls. Even a small miscalculation can leave frames crooked or surfaces damaged. On ABC’s ‘Shark Tank’ season 17, episode 15, Hang Hero presented their product as a one-tool solution designed to simplify this experience. Their invention aims to eliminate the hassle by combining essential functions, which makes it easier for anyone to hang artwork quickly, accurately, and with minimal effort.
Hang Hero: Who Are They and What Do They Do?
Ana Van Horst has built a strong professional background in the aesthetics and dermatology industry, and she has held several leadership roles over the years. She currently works with Boswell Dermatology, a position she has held since September 2024. Prior to this, she served as an office manager at Mystique Medical Spa from June 2023 to May 2024, and held a similar role at Revay Aesthetics between March 2022 and February 2023. Her earlier experience includes leadership positions at The Aesthetic Lounge in 2020 and nearly two years at Macias Dermatology, where she managed teams, led marketing initiatives, and increased patient engagement. She began her career as a licensed esthetician and spent over six years at Kathleen Behr MD, building expertise in patient care and cosmetic services.
Her co-founder, Michael Von Horst, is an experienced inventor and product developer. He is the owner of MV Innovations, where he has been working since 2019, and has also been active as a realtor and inventor since 2016. Earlier in his career, he spent over 17 years at Philip Morris International as a Trade Marketing Manager and even won a President’s Award. The idea for their product came from Michael’s decades of experience in real estate. After more than 25 years in the field, he repeatedly noticed how difficult and time-consuming it was for people to hang artwork properly. This led him to develop a simple, all-in-one solution to address the problem.
The result is Hang Hero, a device that combines measuring, leveling, and nail installation into one easy-to-use tool. To use it, the device is first turned upside down, and a nail is placed into a magnetic cylinder that holds it securely in place. The handles are then aligned with the frame’s hanging points to ensure the correct spacing. Once positioned on the wall, the built-in level ensures proper alignment, and a firm press installs the nails. The artwork can then be hung easily and accurately.
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Hang Hero: Where Are They Now?
Hang Hero has been well-received by customers, especially those who enjoy DIY projects and home décor. Many users have shared their experiences on social media, where videos demonstrating the tool in action have helped it gain popularity. Its simplicity and efficiency have made it a favorite among homeowners, renters, and design enthusiasts looking for an easier way to hang artwork. Customers frequently praise the product for saving time, reducing wall damage, and eliminating the need for multiple tools. The growing buzz online has also boosted its visibility across platforms.
The brand and its innovation have been featured on major networks such as ABC, CBS, and QVC, along with several other publications, further boosting its credibility and reach. Currently, the brand offers two main products. The first is the Hang Hero – The All-in-One Picture Hanging Tool, priced at $24.95. This standard version includes a magnetic storage nail holder and comes with a complimentary pack of 50 nails, making it a complete solution for most hanging needs. The second product is Pop & Hang – The Easy One-Nail Picture Hanging Tool, designed for simpler tasks.
It is ideal for renters and homeowners who prefer minimal wall impact, and it includes a magnetic holder along with 20 free nails. Both products can be ordered directly from the company’s website, and the brand also offers free shipping on orders above $35. Hang Hero continues to establish itself as a reliable and user-friendly solution for everyday home improvement tasks.
