Shivangi Sinha
Even drinks marketed as “natural” are often loaded with hidden sugars, making it difficult for consumers to truly understand what they’re putting into their bodies. A lack of transparency in labeling only adds to the challenge, leaving people struggling to make genuinely healthier choices. Hundy, however, set out to change that narrative. Appearing on ABC’s ‘Shark Tank’ season 17, episode 16, the brand introduced a simpler, more accessible alternative. Their mission is to offer something that satisfies like a sweet treat, but without the unnecessary additives, thereby proving that indulgence doesn’t have to come at the cost of health.
Hundy: Who Are They and What Do They Do?
Aviv Schor brings a strong background in brand-building and community-driven initiatives to Hundy. Before co-founding the company, he was the co-founder of Adella, a marketing agency that was eventually acquired, where he helped build and scale the business over several years. His earlier work with the Pancreatic Cancer Action Network saw him lead corporate partnerships, fundraising efforts, and large-scale events. A graduate of the University of Texas at Austin with a degree in Sociology and a business minor, Aviv has consistently combined his creativity with a pursuit of building something.
Michelle Schor complements this with deep expertise in marketing, operations, and business development. As co-founder of Adella Digital, she grew the agency from a two-person startup into a 25-member team, delivering consistent growth and strong returns for clients. She has also managed programs at Ryerson University and worked in advertising, gaining hands-on experience in campaign execution and client strategy. Michelle holds a degree in Radio and Television from Ryerson University and has further training from UCLA. The idea for Hundy came from a personal moment.
After becoming parents, the duo found themselves frustrated while shopping, noticing that even “healthy” or “better-for-you” products were often filled with hidden sugars and preservatives. Wanting something truly clean and simple, they decided to create their own solution. Hundy is the result of the thought and they founded it in January 2024. It is a frozen treat made with a single ingredient, designed to be 100% natural. It is a product that delivers on taste without compromising on health and is as simple as it sounds.
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Hundy: Where Are They Now?
Hundy has built credibility and recognition since its launch and has earned features in platforms like Austin Business Journal and NOSH, while also emerging as a finalist in Pitch Slam 2024. The brand has resonated with consumers for its simplicity and clarity, offering frozen fruit pops in flavors like berry, mango, and pineapple, each priced at $13.99. Every ready-to-eat pop contains just 40 calories and delivers a full serving of fruit, aligning with its promise of being gluten-free, non-GMO, and kosher. Beyond its core product, Hundy has expanded into lifestyle merchandising, reflecting its growing community appeal.
Their apparel line includes a $45 T-shirt, a signature hoodie and a sweatpant set priced at $50, and home jerseys available for $90. All of these products can be purchased directly through their website, making the brand easily accessible to a wider audience. Hundy has also focused on physical retail and direct consumer engagement. The company has hosted pop-up activations at Costco locations in California and has been featured in retailers such as Gelson’s Markets, Mother’s Market Kitchen and many more. Their website has a store locator, which makes it easy for customers.
Additionally, the brand has participated in major industry events like Natural Products Expo West in Anaheim, California, further strengthening its presence in the better-for-you food space. At its core, Hundy represents a broader movement toward honesty and transparency in consumer goods. By stripping away unnecessary ingredients and focusing on what truly matters, the brand is redefining what healthy options should look like in today’s market.
