Kriti Mehrotra
Born on May 27, 2002, in Houston, Texas, to Heather Van Norman and Odell Beckham Sr., Kordell Beckham admittedly grew up surrounded by care and love. It thus comes as no surprise that he is extremely passionate and confident, which is what propelled him to national stardom once he made his television debut on ‘Love Island’ season 6. However, with him sporting an array of natural diamond chains at all times during his stint on this Peacock original, we can’t help but wonder more about his career and net worth.
How Did Kordell Beckham Earn His Money?
Kordell Beckham kick-started his career soon after graduating from high school, eventually finding a clear path for himself in the entertainment industry as a fashion model. He is the younger brother of NFL Wide Receiver Odell Beckham Jr., yet he seemingly established himself purely on his own merit by embracing any opportunity that came his way. Whether it be private photoshoots for Bree Moore Productions Studios or runway shows for brands/designers like Smith II, Catrina the Creative, Weston Bronco, or CapeSilk, he did it all. Kordell started this journey in 2021, but his efforts were so significant at every step of the way that he soon managed to land runway shows for some even bigger brands and designers.
Kordell worked with K Daniels, CréLucent, Lusid Company, Grxce, and others, with the former being a brand he has collaborated with several times over the years. However, by the time 2022 rolled around, he had begun focusing on expanding his wings by deciding to dabble in acting and undertake workshops. Having ultimately relocated to Dallas, Kordell continued down this path for the ensuing two years, all the while serving as a professional aircraft fueler to make ends meet. Then came his stint on ‘Love Island’ season 6 in the summer of 2024, where he really shone through because of not only his innate charm but also his romance with Serena Page. Little did anybody know the couple would end up winning despite their controversial Casa Amor period, resulting in them walking away hand-in-hand and with the grand prize.
It didn’t take long for Kordell to subsequently establish a name for himself as an online creator and influencer too, especially with him almost immediately landing a big brand deal with Cheez It. He has since done paid partnerships with Pattern Beauty, IHG Hotel and Resorts, Sunday Night Football, Lyft, Liquid IV, Samsonite, Target, Subway, NYX Cosmetics, and many more such businesses. As if that’s not enough, the 22-year-old has even done ads for Spotify, the Korean skincare brand Innisfree, supplements company GNC, and a non-profit organization dedicated to lowering costs as well as raising income called WorkMoney, amongst several others.
Therefore, of course, Kordell’s online standing has grown more and more impressive over time, which has only resulted in him gaining further traction from brands as well as followers alike. In fact, he was able to take a trip to Abu Dhabi in the UAE in 2024 for a UFC match with Power Slap, was sponsored to attend the 2025 Grammys by CBS, and has even managed to become an Ambassador for Nova Men. Furthermore, more recently, he has partnered with Pepsi, Staples, Venmo, and Savage x Fenty by Rihana, done a brand deal with an eatery named Chime, featured in Disrupshion Magazine, and walked the Vogue Runway for Romeo Hunte’s 2025 collection.
Kordell Beckham’s Earnings and Net Worth
Although Kordell Beckham has only been actively working for around 4 years as of writing, he has undeniably already managed to accumulate significant individual wealth for himself. After all, he is a successful model, a reality star who won $100,000 before splitting it equally with his partner, and a renowned online entrepreneur — in fact, he is AdWeek’s Top 13 Brand Creators for 2025. This 22-year-old has understandably never really been open about his precise income, yet as per our best estimates, he likely makes around $80,000–$90,000 per year from his fashion modeling print or runway gigs. That’s because Dallas is a growing hub for this industry, with increasing opportunities for rising talents to secure regular bookings for local campaigns, national commercials, and even fashion weeks.
Coming to Kordell’s profits as a reality star, the Love Island winner has already invested his share of the winning sum ($50,000) towards his long-term goal of establishing a street-style clothing brand. “We’ve been talking with a bunch of businesses to see what we can do to jumpstart a clothing brand,” he recently said in an interview. “…That’s been in the works. So that’s where that investment is going towards.” This brand is reportedly rooted in Gen-Z culture, merging his personal flair for fashion with influences from Dallas streetwear. However, it’s imperative to note that he was not a main cast member in the season 6 spin-off Love Island: Beyond the Villa, yet this was because he has since chosen to pursue his passion for acting. Kordell will make his acting debut in KeyTV’s new scripted series Southern Fried Rice, which actually began filming in late May 2025, around the same time as the filming of Beyond the Villa. His role, though undisclosed, is expected to be one of the supporting leads, showcasing his versatility beyond the modeling and influencer space.
Coming to this rising star’s online career, with his 1.2 million Instagram followers, 1.8 million TikTok followers, and nearly 6k YouTube subscribers, he is definitely on the Creator Fund. So, Kordell likely makes $0.04 per 1,000 views, which means that with an estimate of 3 million views per post and 4 posts per week, he has bagged at least a few hundred thousand dollars from his social media profiles. These earnings, while fluctuating depending on the platform and post engagement, are augmented by merchandise drops and affiliate links he occasionally promotes. Then, for his brand deals, partnerships, and sponsorships, he most probably makes $25,000 per post, owing to his high demand as well as reputation, meaning at least a few million from this avenue alone. He has collaborated with major fashion and lifestyle brands, including emerging labels and legacy names, often promoting limited edition launches, grooming products, and wellness items.
Thus, taking into account all these aspects, along with the Dallas resident’s jet-setting lifestyle, his position as a partner as well as a cat dad, his philanthropy, his association with his father’s men’s grooming business, and his investments, we believe Kordell Beckham’s net worth is close to $5 million.
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