Suvechha Sarkar
The concept of indulgence has expanded beyond luxury dining into the world of frozen desserts. Playing a key role in redefining this trend is Kreme & Krumb, an ice cream company founded by Kiahna Malloy, supported in her day-to-day operations by her husband, Leon Malloy. With every scoop of ice cream and ice cream sandwich, dubbed “Kremewich,” they focus on delivering incredible flavors and commitment to quality. Their meticulous approach to dessert-making even led to multiple difficulties, ultimately leading to their appearance in season 1 episode 6 of Fox’s ‘The Fixer.’ It highlights the brand’s creative brilliance, besides the operational and financial challenges behind the scenes.
Kreme & Krumb: Who Are They and What Do They Do?
Before crafting unforgettable flavors, the founder of Kreme & Krumb, Kiahna Malloy, worked for the federal government as a Legal Assistant. She navigated roles across major agencies like the IRS Chief Counsel, Immigration Court, and Federal Resources. While working there full-time, the idea for the brand gradually took shape. Kiahna loved ice cream since childhood because she would share scoops with her grandfather. In 2012, she began to experiment with dessert cakes and ice cream. She envisioned something different, like an ice cream sandwich made not with cookies but cake slices. It became her signature, and she debuted her creations at farmers’ markets, followed by food expos, drawing curious customers. However, everything changed when Kiahna was suddenly laid off after her agency was dissolved following an administrative change.
Kiahna decided to fully commit herself to her idea, which led to the creation of Kreme & Krumb in July 2017. The following year, she launched the brand’s official website and went on to cash out her retirement money of $80,000. She opened her first store on August 3, 2019, in Bloomfield, New Jersey, and also began selling her ice cream sandwiches on Amazon. It didn’t take much time for Kiahna to move on to a bigger store in Montclair in 2021. By the following year, her husband, Leon, also joined her to help with daily operations and help her bring growth to the business. Unfortunately, they had to close their store’s doors in December 2024. However, the couple remained undeterred and focused on e-commerce, determined to reach customers directly. Despite that, there were still challenges regarding scaling the business, and that was when the brand appeared on the show.
When the investor, Marcus Lemonis, visited their last Montclair shop, he found the location had little foot traffic. Soon after, Kiahna and Leon’s world shattered when a potential lease opportunity in Newark, New Jersey, fell through. It was a part of an urban development plan with a $250,000 grant for business owners, but they shockingly learned that they would have to spend $150,000 upfront from the money just to set up their store. After much discussion, the couple and Marcus agreed on a new plan to pursue a ghost kitchen model. Impressed by their grit, the investor gave them an initial $15,000 to help cover their ghost kitchen expenses and to improve a new vanilla flavor since it is the most popular one globally for ice cream. Furthermore, Marcus was overjoyed when he learned they had landed a spot at a major Brooklyn, New York food festival, Smorgasburg.
After deliberation, Marcus and Kiahna and Leon agreed on the terms: the investor would receive 50% of the total sales from the vanilla flavor until the $15,000 was paid; following that, he would receive 20% of the flavor’s sales for seven years. After the deal, he gave them another $10,000 to cover the festival fees. Marcus introduced the couple to renowned entrepreneur, Melba Wilson, to help grow their wholesale business. Every scoop of their ice cream reflects the care and creativity that sparked Kiahna’s journey. Each ice cream is prepared in small batches from scratch using premium ingredients. The flavor profiles for each of them are quite rich and complex. Furthermore, they are mixed in with handcrafted curds, jams, and even signature crumbles.
Kreme & Krumb: Where Are They Now?
Following the initial boost from Marcus, Kreme & Krumb has continued to blossom. Currently, the brand serves its creations at Smorgasburg every Sunday from 11 am to 6 pm. For those closer to home, they have also established a regular presence at Lackawanna Station in Montclair, New Jersey, every Saturday from 12 noon to 6 pm. They also offer local deliveries within a 25-mile radius in New Jersey and nationwide shipping across 48 states, except in Puerto Rico, Hawaii, and Alaska. For customers who can’t get enough of their ice cream, there is a monthly subscription service named Kreme Club. It delivers a curated selection of unique flavors directly to their doors. Moreover, these customers will receive a preview of exclusive flavors before their upcoming releases to the public.
Every month, Kreme & Krumb provides customers with different elevated flavors. For July 2025, the featured flavors include Room 112, Bourbon Pecan, Salted Vanilla Caramel, and Campfire S’mores. Their other flavors are Hazelnut Crunch, Chocolate Mint Chip, Farah’s Millions, Holiday Milk & Kookies, Sassy V, Holiday Nog & Kookies, and Spiced Hot Chocolate. Customers can seamlessly keep up with the menu by visiting their website and can use it to place orders. They also provide catering services for intimate gatherings and even larger celebrations. Their Kreme Scooping Package is for a minimum of 100 people for 1.5 hours, including $500 full-service catering, three flavors for each person, at $15/person, and extra service hours for $250 each.
For smaller parties, Kreme & Krumb provides the Partay Pack with a minimum of 60 cups. The price ranges from $6 to $6.50 per cup, which weighs 4.5 ounces and comes with two flavor choices. For more flexibility, their Kremewich Package features 60 handcrafted Kremewiches, priced at $8.5 each with a selection of two ice cream sandwich flavors. The brand has also ventured into corporate gifting, where clients can choose their favorite flavors, select delivery dates, ask for customized messages, and place the orders completely online. After closing their Montclair shop, a wave of support poured in from a digital creator. Staying true to their spirit, in March 2025, Kreme & Krumb announced their return via the food festival, which was followed by their opening day in the following month.
Kreme & Krumb also collaborated with the music artist, Sven, during the Loveseat Tour. During that time, they offered a limited edition of Loveseat Sundae at the festival on July 6, 2025. They currently hold a 4.6-star rating along with 182 written reviews on Google, despite their store being closed. Aside from that, they also have a 4.5-star rating on Yelp with 84 written reviews. Through closures, comebacks, and creative milestones, Kreme & Krumb has shown its journey is as rich and layered as the ice cream it serves.
Read More: Fluffology on The Fixer: Update on the Pet Wellness Company
