Kriti Mehrotra
Having admittedly gotten roped into racing at an early age thanks to her father, Lia Block has always known she wanted to pursue a career in the field. After all, she not only saw her father, rally driver Kenneth “Ken” Block, compete almost every single weekend, but was in the paddocks as he trained and even learned to do donuts in karts when she was just a toddler. Therefore, as indicated in Netflix’s ‘F1: The Academy,’ she took her place behind the wheel as soon as she was able, just to gradually evolve from dirt to one-seater open racing.
How Did Lia Block Earn Her Money?
As the eldest child of Ken and Lucy Block, Lia has always looked up to her parents and been fortunate enough to have their support at every step of their way. They had made it clear early on that they’ll back her no matter what she chooses to do in life, which gave her the added confidence to take a leap of faith and begin racing when she was merely 11. She entered her first off-road kart racing series in the same year, in 2017, only to gradually get the hang of it and then begin drifting at the young age of 13. As per records, Lia spent the ensuing two years honing her skills in karting and off-roading before ultimately earning her license and then following in her father’s footsteps.
Lia made her American Rally Association debut in 2021 with the Hoonigan Racing Division team at the Oregon Trail Rally, with whom she returned full-time the next year. During this period, she even became a front-runner in the Lucas Oil Off-Road Series’ lower classes and secured multiple wins, which only set her up for the next year. In the 2022-2023 season, she raced for the Nitrocross Championship and the American Rally Association, where she secured 8th and 5th positions, respectively. However, the very next year, in 2023, Lia broke all bounds in the latter’s Open 2WD class by consistently winning to such an extent that she became the youngest champion in the series’ history.
The same year, Lia also competed in the Extreme E Championship, the Nitrocross’ NEXT Championship, and the Nitrocross’ Group E Championship. However, her performances here weren’t at the level she would have wanted. She earned 14th, 6th, and 19th place, respectively. A likely aspect for this could have been her undeniable grief owing to the fact that she lost her father to a freak snowmobile accident near his ranch in Woodland, Utah, on January 2, 2023; he was 55 at the time. Nevertheless, knowing her father would have wanted her to continue chasing her dreams, Lia didn’t hold back and continued racing while also managing her schooling.
In November 2023, Lia announced she had made the decision to dabble in single-seat open car racing too and will join the F1 Academy from the following year under the banner of Williams Racing. No one could have ever imagined that she’d make significant progress within her very first year, all the while managing to graduate from high school, still competing in the Nitrocross Group E Championship (rally driving), and undertaking a few F4 races. Therefore, of course, she managed to impress the world and the higher-ups at Williams Racing, resulting in her earning global fame and retention for her second/final year at the Academy.
Lia Block’s Earnings and Net Worth
Considering the fact that Lia Block has been racing at a professional level for over five years despite being just 18, it’s safe to assume she has managed to accumulate a decent amount of wealth for herself. Her income likely comes from a mix of team contracts across different racing leagues, prize money, bonuses, and sponsorship deals both on and off the track.
According to reports, in the world of rally racing, the winner of each event earns $1,000, with $500 for the runner-up and $250 for third place. For Championships, the stakes are much higher, with the winner reportedly bagging $30,000, the runner-up $20,000, and third place $10,000. Lia has one American Rally Association Championship title to her name, which alone would have earned her $30,000. Then there are her numerous podium finishes—around 100 throughout her career—which, if we break it down, could add up to $60,000 in prize money. Combine that with the $30,000 from her ARA Championship, and her race winnings alone could total around $90,000.
Lia has also raced in other series like F4 Spanish, Formula Winter Series, Nitrocross NEXT, and Nitrocross Group E. While these leagues might not offer huge prize money unless you’re consistently at the top, they likely added some modest earnings to her total. More importantly, her sponsorship deals with brands like Rocking Energy Drinks have likely been a major source of income—these kinds of deals can bring in tens of thousands of dollars per year. A safe estimate would be around $60,000 total from sponsorships over a few years.
Beyond the track, there’s Lia’s family YouTube channel, Block House Racing, which has about 3.3 million total views across just 11 videos. With YouTube’s typical ad revenue rates of around $5 per 1,000 views, that could translate to around $16,500 earned from YouTube ads. Lia’s own social media presence is another income stream—she has 1.3 million followers on Instagram and 440,000 on TikTok. Social media CPM rates can vary, but at a conservative $5 per 1,000 views, and assuming her posts get decent engagement, she could be making around $2,000 per month, or roughly $24,000 a year. That adds up to about $48,000 over two years.
When you add everything together—race winnings, sponsorships, YouTube revenue, social media earnings, and occasional public appearances—it’s reasonable to estimate that Lia has grossed somewhere around $250,000 over her career. Racing is an expensive sport, so after taking her expenses into consideration, our best estimate is that Lia Block has a net worth of $200,000.
Read More: Abbi Pulling’s Net Worth: How Rich is the F1 Academy Race Driver?
