Shivangi Sinha
Natural light and expansive views play a vital role beyond aesthetics, supporting mental clarity, emotional balance, and overall well-being. Windows that connect indoor spaces to the outside world can reduce stress, improve mood, and create a sense of openness and comfort. However, achieving this ideal is not always easy. Many spaces, even well-designed ones, face logistical constraints such as limited exterior walls, dense urban settings, or structural limitations. On ABC’s ‘Shark Tank’ season 17, episode 8, LiquidView introduced its digital windows as a solution that offers an easy way to elevate homes, offices, and institutional spaces with immersive, view-enhancing technology.
LiquidView: Who Are They and What Do They Do?
Mitch Graff earned a Bachelor of Arts in Liberal Studies from the University of California, Santa Barbara. This laid down the foundation for his lifelong interest in storytelling, design, and human experience. Beginning in the early 1990s, Mitch founded Danser Productions, a San Francisco–based communications and media storytelling company. From 1990 to 2000, he led the development of film, interactive media, and messaging strategies for major Fortune 500 brands, including AT&T, Levi’s, and Sony, and built expertise in narrative-driven visual communication. In 2000, Mitch shifted his focus toward mission-driven work when he became Executive Director of the Jewish Partisan Educational Foundation, a role he held until 2015.
From 2015 to 2018, Mitch provided strategic development consulting to nonprofit organizations through Mitch Braff Consulting. He then returned to the design world in 2018 by founding Liquid Canvas, an innovative creative studio specializing in custom digital video installations. Liquid Canvas was made to deliver immersive visual experiences for hotels, private clubs, wineries, corporate offices, and luxury residences, with notable projects including The Garden Bar at The Battery in San Francisco and large-scale installations for SoftBank’s Washington, D.C. offices. The idea that would later become LiquidView emerged while Mitch was visiting a client in San Francisco.
Standing in a dining room that faced a stark, blank neighboring wall, he recognized how many spaces lack access to inspiring views and how deeply that absence affects daily life. In January 2021, he launched LiquidView, where he now serves as Founder and CEO. LiquidView is a digital window system that delivers continuous 8K scenic views from locations around the world, operating 24 hours a day. The views align naturally with circadian rhythms by mirroring real-time sunrise and sunset cycles. Throughout the day, photorealistic elements subtly add to the space in a profound manner. A signature feature, called Unexpected Events, introduces ambient, time-of-day–appropriate visual moments that can be toggled on or off, transforming blank walls into living, dynamic environments.
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LiquidView: Where Are They Now?
LiquidView’s value goes beyond visual appeal, with its impact supported by research conducted in collaboration with Stanford University. The study demonstrated that LiquidView can significantly reduce stress while positively influencing mood, mental clarity, and overall wellness. By recreating the experience of looking out onto expansive, natural views, the technology helps address the emotional and psychological effects of enclosed or windowless environments. Both modern and refined in design, LiquidView has already been adopted by high-profile clients, including JW Marriott, Mayo Clinic, Sutter Health, and Brigham and Women’s Hospital.
A key element behind LiquidView’s realism is its global network of filmmakers who travel extensively to capture breathtaking locations with exceptional visual fidelity. From the canals of Venice and the beaches of Hawaii to the scenic landscapes across France and beyond, these cinematic views are meticulously recorded to create an immersive and lifelike experience. The content library continues to grow daily, offering users an ever-expanding range of environments that keep the experience fresh and engaging. This commitment to quality and innovation earned LiquidView recognition on The Today Show’s list of Top Products from CES 2025.
LiquidView is offered at multiple levels to suit different needs. The media player begins at $4,698, while the full Digital Window Experience starts at $9,999. Customers can choose between two installation formats: InWall, which is recessed seamlessly into the wall to resemble a traditional window, and OnWall, which mounts directly onto an existing wall for greater flexibility. Installation inquiries and product consultations are handled directly through LiquidView’s website. Orders are placed following a personalized consultation to ensure proper configuration, placement, and integration. This hands-on approach allows LiquidView to tailor each installation and deliver a refined, wellness-focused product that transforms interior spaces into visually rich environments.
