Suvechha Sarkar
Fighting body odor with soap or body wash may seem like a simple solution, but not all formulas are created equally. Especially when it comes to aging skin, the market is overpowered with strong fragrances and synthetic products. However, consumers keep looking for authenticity and effectiveness, and this is precisely where Mirai Clinical stands apart. It uses the power of Japanese Persimmon extract and helps eliminate the source of aging-related body odor. Their thoughtful and science-backed approach had caught the attention of millions during their initial appearance in season 11 episode 2 of ABC’s ‘Shark Tank.’ Once again, their appearance on the season 16 episode 19 gave the founder a chance to showcase their commitment to redefining body care for aging skin.
Mirai Clinical: Who Are They and What Do They Do?
Before Mirai Clinical came into the picture, the founder, Koko Hayashi, began her career as an Account Representative at NTT Data in April 2002. She served in this role until March 2007 and also began pursuing a Master of Business Administration (MBA) in Entrepreneurship/ Entrepreneurial Studies in the same year. After graduating with an MBA from CUHK Business School in 2008, Koko once again turned to her professional path. In January 2012, she joined Avergence Inc. as an Associate and worked there until March 2013. During this period, the idea for Mirai Clinical started to become more prominent in her mind. However, her inspiration was deeply personal and had started taking form since she was a child.
Koko was very close to her grandmother and had always been hurt by a particular memory. She remembered how her friends refused to come over to her house, commenting on the way her grandmother smelled. That discomfort stuck with her, and as she matured, she became increasingly curious about how ageing affects body odor. Koko finally came across the research done by the Japanese company, Shiseido. She discovered that the unpleasant smell commonly associated with older individuals is caused by a compound called Nonenal. She further learned that it can be controlled with a Japanese extract of persimmon. However, they must be specially grown, harvested selectively, and then carefully processed and tasted for maximum benefits.
With this knowledge and a deep commitment to helping others, Koko began her business in the United States. In June 2014, she officially launched Mirai Clinical and became the founder and CEO. Initially, she worked from Japan, but she observed that maintaining the business from there was becoming quite challenging. Soon after, she moved to California to share a natural solution that can help people feel fresh, clean, and even confident as they age. However, she was met with a significant hurdle when the person who shipped her products from Japan passed away. However, Koko refused to give up and became the founder and CEO of Koko Face Yoga in April 2017. Mirai Clinical’s first product was a Japanese Persimmon soap bar.
The soap is a simple but powerful solution to control age-related body odor. The brand gradually grew by including products like body wash, deodorant, and cleaning wipes. These are especially effective when they are used on areas like the neck, behind the ears, armpits, groin, and feet. These five places are the main locations where Nonenal usually tends to accumulate. Each bar of soap is long-lasting and often provides the user with over a month of use. Most importantly, the product line is completely free from sulphates, parabens, and synthetic fragrances. This ensures that the product is ideal for individuals with sensitive or changing skin. In order to get the best results, the customers are usually asked to cleanse daily in the shower or bath with the product in the five primary order zones.
Mirai Clinical: Where Are They Now?
Since its launch in June 2014, Mirai Clinical has become a trusted name for those seeking practical solutions to age-related body order. The brand’s products are conveniently available on their official website, where customers can browse their whole catalogue. Customers can also find the products listed in major online stores like Amazon, Walmart, and Flipkart. They also provide services for international customers and have partnered with several passport shipping services. As of writing, the company delivers its products to countries like Australia, Denmark, Finland, France, Italy, Portugal, Spain, Sweden, India (on UBuy), and many more. While the consumers can purchase the product with free shipping charges for orders over $60 across the United States, additional customs charges may apply for international customers.
The Japan-made product is available in four forms: the deodorizing soap bar, purifying and deodorizing body wash, a three-pack of purifying body wipes, and an aluminium–free natural deodorant. While the soap is priced at $21.35 to $22.97 based on the discounts, the body wash costs $32.95. On the other hand, the deodorant costs $22.76, and the wipes are priced at $27.95. Customers can select their preferred quantities and skin type when ordering the product. Additionally, they can also avail the Buy 3 Get 1 Free or Buy 7 Get 3 Free offers on the soaps. Moreover, the brand also provides a claim with a 30-day money-back guarantee if a customer does not receive any results after using the product. Mirai Clinical has continued to gain recognition, and in July 2024, the brand was featured in the Deccan Chronicle. Their Limited Shark Tank special combo deal has also drawn interest.
The Shark Tank Special Combo offers the customers soap, body wash, a magnetic soap bar holder, and a free bubble wash towel, all at a 25% discount. The customer feedback has also been overwhelmingly positive, with many writing, “I really love this soap. I will be buying more!!!” and “Get it. It works. Also, it’s beautiful.” However, they face another hurdle on New Year’s Eve when their Facebook ad account got banned without any explanation. However, the team pushed through the hardship quite persistently and succeeded in recovering the account in mid-January 2025. Mirai Clinical continues to engage with its community through seasonal promotions.
On April 17, 2025, the founder pitched the brand live at Founders Live Reno, which was hosted at the Innevation Center, University of Nevada. They also offered customers 15% off on the Easter sale. For Earth Day in April 2025, customers also received a free pack of body wipes with their purchase of over $70. Apart from this, the company has also been featured on The Washington Post, The New York Times, HuffPost, New York Weekly, and many more. Mirai Clinical has also appeared in well-known magazines like Vogue, A-list Nation Magazine, The Luxury Lifestyle Magazine, etc. From their humble beginning to international reach, it has become more than just a personal care brand.
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