Kriti Mehrotra
Piper Rockelle Smith — born on August 21, 2007, to single mother Tiffany Smith in Canton, Georgia — is one of the biggest names in California’s entertainment scene. After all, at a very young age, she became one of the most famous influencers online. With fame, comes fortune. But just how wealthy are Piper Rockelle and her mother, Tiffany Smith, who has always managed her accounts — as also explored in Netflix’s Bad Influence: The Dark Side of Kidfluencing? Let’s find out.
How Do Piper Rockelle and Tiffany Smith Earn Their Money?
It was reportedly around early 2007 when a pregnant Tiffany Smith was abandoned by her then-partner, yet she stayed strong and chose to dedicate herself to life as a single, loving mother. Tiffany’s younger sister has long believed that Tiffany was initially partly motivated by revenge, as in she wanted Piper’s dad to see them thrive without him, yet things soon changed. The 26-year-old initially established a pet grooming store, but as her daughter started growing up and she noticed how the toddler was always confident, she began enrolling her in pageants.
With her bright smile, natural charm, as well as ability to make anyone feel comfortable and a real part of her life, even at the tender age of 3, Piper won the first pageant she ever participated in. The fact she was genuinely happy about it and then expressed a desire to continue down this path before actually stepping into the entertainment industry subsequently led them to never look back. Tiffany devoted herself to being a momager, meaning she embraced every opportunity to come her kid’s way, all the while consistently pushing her to be the best. Soon, Piper was the breadwinner.
Piper’s first big break, though, came when she landed a spot on Lifetime’s ‘Dance Moms’ alongside her mother, following which her popularity ushered her to build a social media presence. This is when she launched herself on Instagram and YouTube. Tiffany managed the accounts while Piper began posting vlogs and sharing her daily life. Neither of them expected that Piper, at just 8 or 9 years old, would soon become an internet sensation, inadvertently propelling them to relocate to Los Angeles, California, for good to expand their wings further.
Piper’s career subsequently really took off, especially with her landing significant acting roles in productions like ‘Mani,’ kickstarting her singing career, and taking her YouTube to another level. Her mother, Tiffany, was by her side through it all, and according to reports, she even helped her form connections with fellow influencers — friends with whom she could also collaborate. In other words, it was a blend of both Piper and Tiffany’s efforts that led to the creation of the tween group called “The Squad” in 2018, which primarily filmed videos in the mother-daughter duo’s Beverly Hills home.
According to records, Piper continued to act/dance in several scripted and unscripted shows for a few years before focusing all her energies on influencing and singing, which further got her career moving. That’s when brand deals, as well as sponsorships, started coming into play for her and The Squad, the success of which motivated them to launch merchandise items and go on a tour, too. However, since Tiffany oversaw it all, with her boyfriend, Hunter Hill, serving as Editor-Director for all Squad videos, they controlled which kidfluencer got what deal while also bagging 10% of their profits, per the show.
Piper Rockelle and Tiffany Smith’s Net Worth
While it’s true that members of Piper Rockelle’s Squad come and go over the years, the fact she is still thriving as an influencer on all platforms says a lot about her content, reach, and strategies. According to reports, at her peak in the late 2010s and early 2020s, she was reportedly earning $300,000 to $400,000 per month from YouTube alone, that is, until she was demonetized.
In 2022, 11 former Squad Members filed a civil lawsuit against Tiffany and Hunter for physical, mental, verbal, as well as sexual abuse in the years they worked together, resulting in a massive controversy that led YouTube to demonetize Piper’s channel indefinitely. This lawsuit, which did not name the teen in any manner as the plaintiffs allegedly believe her to be a victim too, considering she is a minor, has had no formal education, and Tiffany is her mother, was settled for $1.85 million in 2024. Since then, her channel hasn’t been the same.
However, Piper’s success on other platforms has only reached new heights during this period, as also made evident by her recent brand collaborations with Temu, SheGlam, MobileTrans App, Block Blast, and Halara, amongst many more. Furthermore, she has over 14.7 million followers on TikTok and more than 6.1 million followers on Instagram. Given her reach, she reportedly garners 15–20 million views per branded post and charges around $50,000 to $85,000 per post, which means she could easily be making over $1 million per year just from sponsored content.
Then there is her account on BrandArmy, where subscribers pay to access her exclusive content, ranging from extra images from photo shoots to personalized DMs to Custom Looks. She charges $10 per month for the lowest level access, $35 per month for the next level, and $100 per month for all access. Assuming she has roughly 5,000 subscribers, this could net her close to $1 million annually, even with conservative estimates.
If we add up all her income sources, Piper Rockelle’s net income before YouTube demonization was close to $4-5 million every year. After the discontinuation of her YouTube channel, she is probably still making close to $2.5-3 million per year. If we extrapolate that kind of income over 5-6 years, we are looking at a total income of $20 million. However, legal settlements, taxes, team payouts, and lifestyle expenses would have taken a substantial portion of that.
Since Piper Rockelle is still a minor and her business interests are managed primarily by her mother, Tiffany Smith, their financial position is most likely shared. Taking into account Piper’s ongoing revenue streams, Tiffany’s management commission, investments, taxes, and liabilities, we estimate that their combined net worth is $10 million.
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