Suvechha Sarkar
Chasing better health and nutrition doesn’t always come from a drastic diet change, but from something as simple as seasoning one’s food. Although eating organ meats—despite their incredible nutrient density—seems unappealing to many, Pluck Seasonings strives to make it easier. Season 17, episode 3 of ABC’s ‘Shark Tank’ brought the brand before the national viewers and helped the founder bring this vision into the spotlight. The brand has now found a clever way to help others enjoy the benefits of organ meats through its seasonings.
Pluck Seasonings: Who Are They and What Do They Do?
Before James Barry became the founder of Pluck Seasonings, he began his academic journey by earning a Bachelor of Arts degree in Drama and Dramatics/Theatre Arts from the University of California, Santa Cruz, in 1995. Eventually, by 2003, he completed Culinary Arts/Chef Training at Natural Gourmet Institute. James stepped into his professional trajectory as the founder of Wholesome2Go in January 2008. It was a venture that helped him create healthy meals with organic ingredients for his clients, and he worked there till August 2016. Before leaving the position, he also co-founded Eat Naked, LLC in April 2015.
While serving in that role, James conceived the idea for Pluck Seasonings. From his childhood, he had been quite picky with his food. Since his father owned a grocery store, his meals often consisted of fast food, microwaved dinners, and even prepackaged vegetables. Yet, as he grew older and became a professional chef, he gradually came to understand the need for comfort food. It steered him toward creating healthy meals without sacrificing taste. That passion took on new urgency when his youngest daughter fell gravely ill at just two years old. Her severe toxic infection left James desperately searching for ways to get vital nutrients into her fragile body.
It made James determined to create a product that easily provides the necessary nutrients without forcing people to step out of their regular diet. Hence, it led to the creation of Pluck Seasonings in May 2020. He left his previous position in December of the same year and focused on the brand. Besides this, James is also a co-author of the book ‘The Naked Foods Cookbook: Unprocessed, Undressed, and Undeniably Tasty Dishes in Barely Thirty Minutes’ and hosts his own podcast ‘Everyday Ancestral.’ Pluck Seasonings is a brand that focuses on including the benefits of organ meats in an accessible and tasty manner.
Pluck Seasonings is available in four primary flavors and is made entirely from the organ meat of grass-fed New Zealand cows. Furthermore, these cows are not fed any genetically modified food or given external hormones. The organs are carefully blended with organic herbs and spices. The servings and weight of the product are correlated and also depend on the type of packaging it is in. The seasoning is entirely gluten-free, child-friendly, contains no sugar or fillers, and is also third-party tested. Customers can use the products just like salt and pepper in their food. Moreover, the products are completely Keto and Paleo diet-friendly.
Pluck Seasonings: Where Are They Now?
Following its launch, Pluck Seasonings has quickly captured the attention of health-conscious food lovers. Currently, their products are available for purchase directly on their website. Additionally, customers can also buy them from the e-commerce platform Amazon, as well as in select specialty markets and some health clinics. They can easily choose to get their seasonings in shakers, bags, or travel packs, depending on their preferences. Pluck Seasonings is available in four flavors: Original, Zesty Garlic, Spicy Mild, and Pure. Each shaker is available for $35, and individuals can buy one or more at a time. People can also subscribe to receive all four for just $84. The plan offers convenient ongoing delivery, easy adjustments to flavors and quantities, and anytime cancellation with no additional fees.
For a one-time purchase, customers can buy all four of the shakers for $112. On the other hand, each superfood seasoning bag can be bought for $67.20, but four flavors cost $268.80 as a one-time buy. The travel packs are each priced at $18, while the sample packs, which contain eight servings, are available for $14. Aside from that, Pluck Seasonings sells their merchandise T-shirt for $30. Their Spice Jar Set, which includes three jars and spoons, along with a tray, is priced at $30. The brand also offers customers Gift Cards, starting from $10 and available in amounts of $20, $25, $50, and $100. They use their website not only to run their blogs, featuring different types of organ meats, but also to share healthy recipes with consumers. Their products are available in several states, including Arizona, California, Florida, and many more.
Moreover, Pluck Seasonings can be purchased by customers from all over Canada. The brand also offers wholesale options, allowing individuals to become retailers. People interested in becoming wholesalers can submit their applications easily through the website. They have also partnered with Faire to sell their wholesale products online, where individuals can join the referral program to receive additional benefits. On social media, Pluck Seasonings thrives with engaging posts that disclose several hidden truths behind modern diets. They also share informational content about nutrition and toxins. Their instructional videos and glowing customer reviews also demonstrate that they have built a loyal community centered on the values of healthy eating.
Since January 2025, James has had several opportunities to interview personalities like Shaye Ocea Wanner and Leon Gravesande, during which they discussed the preparation of various valuable dishes on his podcast. From February 28 to March 1, Tastee Kitchen collaborated with the brand at the 2025 BE Healthy Biohacker Expo. Over the past few months, Pluck Seasonings has collaborated with several digital creators, like Laura Lummer – The Breast Cancer Recovery Coach, Health Coach and Speaker, Heather, and Curtis, who focuses on creating health-friendly recipes. Most recently, in October 2025, the brand entered into a partnership with the health influencers Debbie Reilly and Charlene Gisele. In the same month, the brand was featured in a Q&A session with the AIM Health Institute and Dr. Misha Kogan.
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