Suvechha Sarkar
In recent days, restful sleep is no longer a luxury reserved for a perfectly timed nap schedule, but a daily necessity for parents striving to bring calm and comfort to their babies. From long car rides to even quick transitions between rooms, modern parenting demands solutions that move as seamlessly as parents do. This is where Sleepy Baby steps in, offering a refreshing answer to the universal parenting challenge. Designed with the well-being of both babies and their parents in mind, it is a compact and portable sleep aid that creates the soothing comfort of a parent for the newborn anywhere. Their concept comes into focus in season 17 episode 9 of ABC’s ‘Shark Tank’ as the founders put forth their concept of blending thoughtful design and practicality.
Sleepy Baby: Who Are They and What Do They Do?
Before their vision of Sleepy Baby became a reality, its founders, Gary Harutyunyan and his wife, Siran Kirakosyan, were immersed in building their own professional paths. They have always taken pride in their Armenian heritage. Gary began pursuing a Bachelor’s degree in Sociology at Roosevelt College – University of California, San Diego, in March 2009. He eventually graduated in June 2013, ready to step into the professional world. In November 2017, Gary finally started his career as a full-time Senior Budget Analyst at Caltrans. After working there for more than a year and a half, he was promoted to Branch Chief, a role he successfully held until December 2023. Before leaving the organization, Gary had already joined the California Department of Social Services in January 2023 as a Bureau Chief and has been working there ever since.
It was during his time as a Bureau Chief that Gary and Siran welcomed their baby boy into the world. By then, the latter had already carved a unique path for herself as a Registered Nurse (RN) in Los Angeles, California. Gary and Siran soon discovered that their life-changing moment of joy and love was being marred by exhaustion because nothing had prepared them for the sleepless nights that came with caring for a newborn. The pair consistently spent numerous hours, patting, rocking, and trying everything they could to get their child to fall asleep. They even experimented with different formulas and sleep aids, but nothing was effective. When the couple failed to find any other solution, Siran tapped into her medical background. Combining that with her and Gary’s personal experience, they began working with electrical engineers.
Ultimately, in December 2023, Gary and Siran created Sleepy Baby, which is a refined and innovative baby patting device. The device currently delivers gentle and automatic patting combined with white noise. It also features an adjustable belt, which is soft and secure, helping newborns to fall asleep faster and stay asleep for extended periods. The product is completely portable, making it easier for the parents to carry it while visiting family, traveling, or simply going from one room to another. Sleepy Baby also offers customers features such as adjustable speed settings, up to 10 hours of white noise playback, and approximately 7 hours of continuous use. With its extended battery life, which can be fully charged in just 1.5 hours, and comprehensive safety certifications, it stands as a product built from lived experience and love.
Sleepy Baby: Where Are They Now?
After the launch of Sleepy Baby, the product gradually found its way into the lives of parents who are searching for a solution to their sleepless nights. The brand has since started gaining momentum, just like Gary and Siran had hoped for. As of writing, the device can be purchased directly from the company’s website for just $63.99, making it an affordable option. To further enhance convenience, customers can also opt for four interest-free installments of approximately $16, which can help ease the financial burden. It can be easily ordered from the website, where consumers can choose a single patting device or opt for bundles that include two or three units, selecting the one that best suits their needs.
What further sets Sleepy Baby apart is its thoughtful design. In addition to offering white noise audio and adjustable speed settings, the device also fits babies of all sizes through a secure and adjustable belt. Customers are also spared the guesswork of when it needs charging, as the red blinking light of the Sleepy Baby patting device clearly signals a low battery, while a steady green light confirms that the battery is fully charged. Additionally, the brand’s website provides parents with valuable insights, enabling them to gain a deeper understanding of the product’s usage and benefits. Consumers who have questions can clear their doubts by referring to the FAQ answers on the site.
In recent years, Sleepy Baby has also focused heavily on social media promotion, particularly on Instagram. In August 2025, the brand collaborated with several parents, including Sarah Nicole, Monica Schumacher, and Daniela Cadmus. Over time, they have also seen frequent positive reviews, praising the device’s effectiveness in daily use. Adding further credibility to their creation, Gary and Siran have worked with Dr. Boyd Johnson and Dr. Valerie Cummings, the owner of a children’s therapy center, who have spoken positively about the product. It truly showcases that the once-simple idea of the founders has now grown into something tangible, trusted, and impactful.
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