Suvechha Sarkar
Innovations in everyday essentials are increasingly drawing attention, especially when they solve long-standing fashion dilemmas with style. One area that is currently seeing a clever revamp is intimate wear. This is where Stringys stands out since it has become a brand that has reimagined underwear with an invisible-like design for wearing under any cutout dresses or lacey outfits. Although many products claim to eliminate the visible panty lines, very few can deliver them without compromising comfort. Stringy’s recent appearance on season 16 episode 20 of ABC’s ‘Shark Tank’ gave the founders an opportunity to prove that the fashion solutions can still prioritize comfort, confidence, and innovation.
Stringys: Who Are They and What Do They Do?
Before Stringys came into the picture, the co-founder, Elvira Novek Tröger, was busy building her career as an actress. She immersed herself in theatre during her time at Haraldsbogymnasiet High School. She joined the local theatre groups and even won the impressive Best Female Lead title at the Dalarnas Film Festival. After graduating from high school, she decided to pursue her passion for acting. It led her from her home in Falun, Sweden, to Los Angeles. In 2013, Elvira enrolled at the New York Film Academy to study acting. Only a few weeks after graduating in 2014, she bagged the lead role in the film ‘Sophie Gold, The Diary Of A Gold Digger.’ Following this, Elvira succeeded in starring in several movies like ‘Paradise’ (2017), ‘Distortion’ (2017), ‘Max and Me’ (2020), and many more. She also features in several short films, including ‘Those Three Words’ (2014), ‘The Last Dance’ (2014), ‘Let’s Make a Horror Movie’ (2018), etc.
Aside from this, Elvira can be seen in TV series like ‘Eagles’ (2020) and ‘Parlement’ (2020). She is also a professional producer and has landed the role of Associate Producer of the upcoming film ‘Cop Killer.’ Moreover, the actress is set to star in the films ‘Box 1488’ and ‘8 Million Stories.’ She has also been garnering a decent fan base on social media. As of writing, Elvira has over 9K followers on Instagram. On the platform, she has collaborated with the clothing brand ICANIWILL. As her career progressed, she had to attend events frequently and even participate in photoshoots. However, Elvira consistently faced the issue of underwear linings, ruining the outfit’s silhouette. Her best friend, Olivia Karina, also faced the same problem. Their shared frustration became the foundation of invisible underwear, which could efficiently address this problem since 2022.
Olivia has been working in front of the camera since she was 13. In her early teens, she launched her modeling career and was featured in a Kohl’s commercial. Her portfolio has been represented by agencies like Promod Model Agency and Directions USA. As of writing, she is working under the Photogenics LA Agency. Besides this, the model has also created a strong digital presence with over 53K followers on Instagram. She has been featured in Surfing Magazine, showcasing her fashion-forward statement. Over the years, Olivia has worked for well-known brands like Boot Barn, ASTR THE LABEL, NSF clothing, and many more. The model has also posed before the camera for the retail company Sportique Apparel in October 2023. Ultimately, Olivia and Elvira founded the Stringys in March 2023. However, the former continued her modeling career and in November 2024, she became the face of brands like AFRM, Wrangler, followed by Stone Cold Fox, Inc. in April 2025.
Stringy’s invisible underwear is a patented design that prioritizes form and function. It is curated with a sleek blend of 75% nylon and 25% spandex. The product is relatively thin, buttery soft, and even engineered to disappear under clothing. The raw edge finish eliminates the harsh lining that typically causes lines. Hence, this feature makes it ideal to be worn under sheer garments, tight-fitting, and lacey outfits. Additionally, the straps are entirely made from an advanced material, which is incredibly durable. Besides this, the strap’s material is biodegradable and recyclable in a period of three to five years. The product’s fabric is 100% free from latex and is designed to feel soothing on the skin. Users can wash the garment in the machine and dry it by laying it flat or hanging it.
Stringys: Where Are They Now?
Since its launch in March 2023, Stringys has rapidly created a name for itself as the go-to brand for its discreet and stylish invisible underwear. Made entirely in Los Angeles, the brand maintains a quality-first approach. Their product is currently available for purchase across the United States directly through their website. The products are available in two colors: Sun Kissed Sand and Rich Espresso Brown. The colors are carefully selected to blend seamlessly under a range of skin tones and fabrics. The product is available in sizes ranging from XXS to XL. While ordering the products, customers can select their desired color and size. If someone plans to buy more invisible underwear as a bundle, they can easily do so by selecting the brand’s three-pack and six-pack invisible underwear.
One invisible underwear is affordably priced at $17. On the other hand, the three-pack is available at $42, thanks to a 17% discount. The six-pack bundle is ideally priced at $76, saving customers 25% on the total price. Furthermore, Stringys provides free shipping on all orders above $50 within the United States. What truly sets the brand apart is the experience that they deliver to the customers. It is quite evident from the positive reviews like “Bought for my wedding and I couldn’t be happier!” and “I couldn’t believe how many people were asking what I was wearing under this dress. I’ve never been able to wear it before Stringys bc everything shows! Here for it!!” Consumers can also do wholesale enquiries directly through the brand website.
Since its launch, Stringys has been embraced by many high-profile celebrities in the entertainment and music industry. In October 2023, Eva Longoria became the first star to wear the brand on the red carpet, giving it an instant boost in visibility. Just two months later, Helen Owen followed suit, showcasing the sleek undergarment under her dress. Another big breakthrough came in January 2024, when Kendall Jenner and Hailey Bieber were both spotted wearing the product. In April of the same year, the global music icon, Doja Cat, wore the product both on and off the stage. Her admiration for the product was quite evident when she chose it again the next month during the Coachella Music Festival.
In the following months, stars like Emily Ratajkowski, Coco Jones, Daisy Edgar-Jones, Rita Ora, and Daisy Edgar-Jones flaunted their Stringys beneath their designer outfits. Once again, Doaj Cat returned to the Coachella Music Festival stage in April 2025, wearing the now iconic invisible underwear. It was also followed by DJ Mini, who also donned the product during the festival. From intimate weddings to massive festival stages, the brand has redefined what it means for underwear to be truly invisible and meet the needs of a woman.
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