The Bondsman: Who or What is Pot o’ Gold? Is it a Real Company?

‘The Bondsman‘ follows a bail bondsman named Hub Halloran, who gets a second chance in life after his death during a job is reversed through a miraculous resuscitation. Subsequently, Hub is contacted by a mysterious organization, Pot o’ Gold, which wants to sign him up as one of their workers. In return, the protagonist must embark on demonic bounty-hunting jobs centered on getting rid of dangerous demons haunting the town of Landry, Georgia. However, the more bounties he takes on, the more he realizes that there is a bigger conspiracy at play, one with supernatural tendrils spreading far and wide, and at its heart lies the corporate structure of Pot o’ Gold. As such, the unique company plays an integral part in bringing two distant worlds together in the narrative.

Pot o’ Gold is a Pyramid Scheme Organization Run By the Devil

Early in the narrative, we learn that Pot o’ Gold is a front organization created by the Devil to recruit mortals on Earth to carry out special jobs for him. It is a fictional company created to serve a specific purpose by writers Grainger David, Satinder Kaur, Nina Kim, and Erik Oleson. Hub’s first interaction with the company occurs when, soon after his revival, they contact him through multiple phone calls. However, believing them to be hoax calls from pestering telemarketers, Hub ignores all of them. In his defense, the calls and their persistent nature come across as techniques employed by pernicious businesses, which is only made worse owing to the company’s name. Pot o’ Gold sounds like a scheme crafted to fleece money out of people, which is likely the same thought process that goes through Hub’s mind. However, it is only later that he realizes there is a deeper plan at work.

After meeting his first demon in the shape of a possessed Pastor Ron, Hub returns home to find his mother deep in conversation with a woman named Midge Kusatsu. The woman represents Pot o’ Gold and is part of their management team. She purports to know everything about Hub’s recent resurrection and his run-in with a horrifying demon capable of levitating people and killing in creative ways. Although Hub is hesitant to accept Midge’s explanation and the fact that she works for some corporate business operated by the Devil, he realizes that it all makes sense somehow, mainly because he has no other way to justify his being alive. Thus, he learns the ropes of the business and accepts his post as a bounty hunter for the Devil, the lowest of the low rung for workers within the company.

Later, we get a glimpse into Midge’s life, which reveals how she was roped into becoming an employee of Pot o’ Gold. Her story details the exact dynamics of the company, which, for all intents and purposes, works exactly like a pyramid scheme. As part of the management hierarchy, albeit at the lower end, Midge has to recruit other people by selling their souls to the Devil and letting them enter into a life-and-death contract. If they break the terms of their contract, they will be “terminated” – meaning sent back to Hell where their souls already belong. Hub realizes that the same fate awaits him if he fails to eradicate the demons who escape Hell and start haunting the mortal realm. To that end, the company serves a whimsical yet necessary role within the narrative, even though it remains a heightened, fantastical creation with no ties to reality.