Naman Shrestha
Inspired by his own experience and expertise working with companies in various industries, Jimmy Fallon brings NBC’s ‘On Brand With Jimmy Fallon’ to life. The reality competition series follows 10 marketing professionals who introduce their unique marketing ideas and go head-to-head against each other in a series of creative challenges, including crafting brand experiences and ads. Besides that, the contestants are also required to collaborate with real companies.
The winner, who would do better than the rest of the participants and impress the eight real-life brands, is bound to receive not just the grand cash prize of $100,000, but also a VIP trip to the following year’s Cannes Lions International Festival of Creativity and an article in Adweek. Not to mention, they also receive the title of Innovator of the Year. Hosted by the entertaining duo of Jimmy Fallon and Saint John, the show features several brands, including Sonic, Pillsbury, Therabody, Southwest Airlines, Marshalls, KitchenAid, and Captain Morgan.
On Brand With Jimmy Fallon Filming Locations
The shooting for ‘On Brand With Jimmy Fallon’ was carried out in the State of New York, especially in and around New York City. According to reports, principal photography for the competition series got underway around mid-April 2025 and seemingly continued for several weeks. With several first-rate production studios and facilities, New York State is renowned for hosting the filming of multiple reality shows over the years. Therefore, it is no surprise that the team settled on the Big Apple as the filming destination.
New York City, New York
Most of the pivotal sequences for ‘On Brand With Jimmy Fallon’ were lensed in New York City and its surrounding areas. As marketing professionals work with various companies, they bring their ideas to life on several iconic streets and neighborhoods across the Big Apple. The iconic Times Square, located in the Manhattan borough of NYC, served as one of the prominent production locations where Jimmy Fallon and the rest of the cast and crew were spotted taping key portions for the reality show. Known to be one of the busiest pedestrian intersections in the world, the commercial intersection is the hub of the Broadway Theater District, with multiple digital billboards and advertisements on the buildings.
In the borough of Manhattan, the filming unit also reportedly utilized the locales of the Meatpacking District neighborhood. In order to tape several indoor scenes, the cast and crew set up camp at a sound stage in one of the film studios or actual properties in and around New York City. You are also likely to spot multiple popular landmarks in the establishing shots of the city, such as the Statue of Liberty, Central Park, the Brooklyn Bridge, the Empire State Building, and more. Apart from ‘On Brand With Jimmy Fallon,’ the city has served as the filming location for numerous reality shows, including ‘Project Runway,’ ‘Love Thy Nader,’ ‘The Apprentice,’ ‘The Simple Life,’ and ‘Selling the City.’
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